Sonar6 Finalist in Design in Business Awards
September 3rd, 2008 by NewsNo Comments »The design in business awards celebrate companies that have used design to build competitive advantage. In fact their website states: There is growing evidence that companies who strategically use design perform and compete better than their rivals. At Sonar6 we love design! We love evaluating our progress from a user experience standpoint, rather than just measuring the length of our feature list… so we are stoked to be a finalist in the Design in Business Awards.
Traditionally these awards have been dominated by manufacturers - great companies designing bathroom fittings and clothes and furniture and baby buggies - so it is unusual for a software company like Sonar6 to feature, but even more unusually our friends at the very cool online accounting company Xero are also a finalist. Seven finalists in a design awards and two of them are SaaS companies… the world really is changing!
In the media this month: Sonar6 features in the 100th issue of Unlimited Magazine, one of two ‘cool companies’ profiled in the magazine’s Big Pitch promotion.