Your views on 360° anonymity
July 14th, 2010 by Sonar6Comments »
Recently we hosted a discussion on the use of attributed or anonymous feedback in organizations’ 360° reviews. Here’s the recap:
Anonymous seems to be the baseline; the jumping-off point for multirater feedback. More useful in low-trust environments, anonymous feedback encourages honesty and reduces (hopefully eliminates) the possibility of retaliation for negative feedback.
Sharon Searle “I have used 360 degree in a lot of different environments including international (highly multicultural) over the past 30 years and have found that anonymous is a great place to start as you build towards trust.”
Most participants agreed there should be some level of access (by managers or HR) to attributed 360° information, even if the reviewee never sees it. It’s useful to aggregate feedback by type (what peers are saying vs customer feedback), and it’s possible to dig deeper if there’s something wacky going on.
Christina Mazzella-King “My personal belief is the manager or human resource person should have knowledge of who is submitting the information. This will allow for more clarification if needed. There are times when individuals give bad feedback because of personal reasons rather than work related issues.”
There is a move towards greater transparency and openness in performance feedback that supports the case for attributed feedback. After all, if you trust that the people you work with have your best interests at heart you’ll be only too happy to listen to their feedback (even if it’s not glowing, it’s still likely to be useful…)
Timothy Wallace “One of our core values is speaking the unvarnished truth. Thus, we don’t use anonymous feedback. Historically, I find anonymous feedback is usually tainted with emotion and focuses on the negative versus the positive.”
But companies embracing open and transparent communication probably aren’t relying on a once-yearly formal 360° review for performance feedback and may find the whole debate a little pointless…
Jenny Kempa “I am a great believer in ad hoc positive acknowledgement and placing the responsibility for a good job done squarely on the shoulders of the relevant staff. In this way, the reviews become a simple procedure and are a consolidation of what the manager and staff member already knows.”
To sum up: we have anonymous, attributed and mixed feedback, formal and informal review processes and low and high-trust organization cultures. Seems to be a nice solid win for ‘it depends’.
Agree or disagree with anything our participants brought up? Join the discussion or drop a comment…













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