Going to HR Tech? Don’t visit our booth.
September 1st, 2009If you’re heading to the HR Tech show in Chicago from September 30, don’t look for our booth. We don’t have one.
Don’t get us wrong! We love the HR Tech show and had heaps of fun at our booth last year talking to lots of interesting people. But we are a web business after all, and the best way to learn about amazing Sonar6 performance reviews is not on a noisy expo floor but right here on our website.
Also, to be honest, putting up a big stand is really expensive and we’d much rather spend our money and effort on building an even better product than on pop-up stands and acrobats. Besides, we’re pretty sure you want to buy the performance management system your people will love – not the one that gives you the chance to win a car.
So instead of building a booth we’re sending John Holt (CEO) and Mike Carden (Head of Product) to the show. They’ll be wearing T-shirts that look like this:
They’ll be working the floor, handing out weird cards, chatting with our many great customers, and meeting future customers – like you!
But they won’t be selling anything, because people don’t get sold Sonar6, they buy it. Look out for them…


September 11th, 2009 at 11:41 am
You guys ROCK!!
Just the right attitude!
September 22nd, 2009 at 3:06 pm
Very cool, I will be sure not to visit the booth!
September 23rd, 2009 at 6:02 am
Great idea. And you don’t need marketeers to pull it off.
September 23rd, 2009 at 6:49 am
Love the shirt – classic!
September 23rd, 2009 at 9:59 am
Love it! .
September 23rd, 2009 at 11:30 pm
I don’t want to sell for you guys, so don’t even ask- but I do know great companies that need great solutions and your t-shirts rock! If you have a secret code for acquiring a t-shirt let me know- I, am above 3, between Medium and Large.
September 24th, 2009 at 7:33 am
[...] We’re glad we’re not the only ones who think this [...]
September 25th, 2009 at 8:09 am
Right on guys, stick with your convictions. Exhibiting is not right for everyone.
We will, however, be on the show floor as an exhibitor. So come see us at booth 937 (HRvendors.com).
We also just launched a Twtvite for a Tweetup. http://twtvite.com/ndd0mx – come join us if you like.
See you in Chicago!
September 27th, 2009 at 9:22 am
I love your I’m a 3 shirt. Funniest thing I’ve seen in ages.
September 28th, 2009 at 2:31 pm
[...] focus on those people who are interested in what you have to say and ignore the masses. So trade shows are out; raving fans are in. Seems pretty basic but how long will it take until companies have the [...]
September 30th, 2009 at 7:29 am
Great Idea! Watch out for the tyre kickers!
August 27th, 2010 at 9:28 am
[...] that the best place to learn about Sonar6 is right here on the internet. So we started the “Going to HR Tech? Don’t visit our booth” campaign, featuring our fantastic imaginary [...]