The design in business awards celebrate companies that have used design to build competitive advantage. In fact their website states: There is growing evidence that companies who strategically use design perform and compete better than their rivals. At Sonar6 we love design! We love evaluating our progress from a user experience standpoint, rather than just measuring the length of our feature list… so we are stoked to be a finalist in the Design in Business Awards.

Traditionally these awards have been dominated by manufacturers - great companies designing bathroom fittings and clothes and furniture and baby buggies - so it is unusual for a software company like Sonar6 to feature, but even more unusually our friends at the very cool online accounting company Xero are also a finalist. Seven finalists in a design awards and two of them are SaaS companies… the world really is changing!

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