Last year at HR Tech we had an imaginary booth.
Imaginary…? I’ll explain.
We decided that while expos can be fun, they’re hard places to learn about vendors; we’ve always said that the best place to learn about Sonar6 is right here on the internet. So we started the “Going to HR Tech? Don’t visit our booth” campaign, featuring our fantastic imaginary booth.
Because it didn’t exist (and therefore had an unlimited budget), it was the best booth ever – laser shows, smoke machines… soon others started spreading the news about our world-beating booth. The one that didn’t exist.
This was funny for a while, but our unbooth made some people unhappy. So this year we are having a real booth. Sort of.
By ’sort of’, we mean we are actually having a real, quite large, cardboard box.
You see, we still think we should spend our money on developing great software, not on shiny stands and acrobats.
But we also want to meet y’all. So come and find us over by the big cardboard box.